big health
Role: Senior Illustrator for Animation
Big Health is a mental health tech company looking to have positive impact in the world and the people in it. Their mission is to bring millions back to good mental health. By that, they had position themselves to be seen as a digital therapeutic alternative to medication and other treatments for folks undergoing anxiety and insomnia in their daily lives. My role encompassed illustration within the app/web experience, in-program video content, and crafting art direction strategy for the next evolution of their products.
daylight
A digital solution for anxiety.
Introduction to Daylight
This project was one of the first pieces of content created in partnership with the marketing team. It acts as a good entry level piece that new users could watch to better understand what Daylight is all about and how they can use it to get better at managing their anxiety. Using the products current visual style, I used this opportunity to start introducing different style elements, like texture, to help expand the world of the Daylight character.
Design & Storyboard: Crystal Chaffee
Animation: Norm Konyu
Scripting: Chloé Isaak
Voice: Ellen Thorne
Style Frames for animated spot
in-app screens
One of the major projects in improving the visual style of this app was creating different illustrations that would be served up on the Home Screen when a user would open the app. The purpose was to find a way to make the content feel fresh and engaging as they go through the program. I also introduced more texture and other graphic elements that could help make the illustration be narratively relevant to the content that the user would see. This was made in collaboration with product design to work within the constraints of the design specs.
Illustration: Crystal Chaffee
UI/Product Design: Celia Fong
daylight’s login splash screen
These are some concepts for refreshing the app’s login screen when the user opens the app either for the first time or if they’re logged out. I went through a few iterations, exploring motifs that have been used in the program and also just utilizing texture and shape. We ended at using the screen at the end of the carousel below since it best captured a more “evergreen” approach.
sleepio
A digital therapeutic for insomnia.
help me sleep now feature
For Sleepio, this was one of the features in the program that needed a big facelift. In collaboration with product design, I created illustrations for the different audio exercises that is in the Sleepio companion app. I captured the essence of the technique through visuals that are related to the exercise to help set up expectations for the user while also making it easy and memorable to differentiate between them.
Illustration: Crystal Chaffee
UI/Product Design: Christy Pak
